Client: Apple

Every day throughout Black History Month, Apple featured different photographers from across the United States as they showcased a unique lens on their hometown. All shot on iPhone.

Apple commissioned more than 30 Black photographers to capture and share their hometowns with the world.

Each of them was also featured on the @apple IG account, celebrating their vision, their communities, their life and their art.

Client: Foot Locker

Basketball is universally loved, partially because it’s a game where anyone can play anyone. Big guys can cover lil guys, stars go against stars, scrubs guard experts. These mismatches lead to a lot of shit talking. Boisterous celebrations. Competition at its most amusing.

You see it in lil kids, in beer leagues, in every park across the world. Call a game winning shot, dare someone to guard you, back off someone you’re convinced doesn’t know how to shoot. The game of basketball starts and stops with people acting a damn fool.

Client: New Balance

New Balance is the Intelligent Choice. Their mission: to revolutionize the category by creating the best-fitting, most comfortable football cleats in the game. With athletes like Chase Young, Will Anderson Jr., and Marvin Harrison Jr. co-authoring every step, we wanted the world to see how these cleats perform—no fanfare, no VO, no hype. Just them. On the field.

Client: Expedia

Expedia partnered with Liga MX, the national soccer league in Mexico, and wanted a campaign geared towards getting fans to travel.

This film tells the story of a family obsessed with futbol, separated by long distance, who uses Expedia to bring the family back together.

Client: Apple

We partnered with the Sydney MAL office and the APAC market to adapt the Shot on iPhone campaign for the Indian audience ahead of the 2019 Cricket World Cup. Drawing from the success of using pro athletes in the NHL campaign, we traveled across India to explore the game that unites over a billion people. From street cricket in Bombay and gully cricket in Delhi to Buddhist monks playing at the base of the Himalayas, we captured the nation's love for the sport—all shot entirely on iPhone.

Client: Apple

To celebrate the start of the NHL playoffs, we had two of the biggest up-and-coming stars in the NHL show us the game through their eyes. Auston Matthews shot Mitch Marner on iPhone. The two Toronto Maple Leafs gave us the opportunity to see life from the perspective of a hockey player.

Client: Corona

I worked on a couple of commercials for Corona featuring Snoop and some incredible basketball legends. We created a fictional bar and let them just hang out and vibe. But rather than me explaining it, I'll let Sue Bird's words sum it up best:

"It's no secret that all of us in the world of women's sports, every sport is trying hard to fight the inequalities and fight the inequities, but I do think there are different strategies to get that done.
There are times where you have to scream it from the mountaintops, and there are times where you can just have fun with it and make really good, subtle points in a humorous way. And that's what I really enjoy about this particular commercial, allowing the woman in the room to have that final word.
To me, something really important is always just to change the way people look at things and change perspectives and change optics. And a commercial like this does that in a really major way."

Client: Apple

Nothing but iPhone and a little hockey tape.

We wondered what would happen if we let the hockey players get involved with setting up the shots, rather than simply being in front of the camera. So we stepped on the ice with two of the best players in the NHL, Marc-André Fleury and Mark Stone, to see what they could do...using nothing but a little hockey tape. All shot on iPhone.

Client: LA Rams

We were tasked with helping deliver a celebratory post for the LA Rams as one of their greatest players, Aaron Donald, decided to retire.

How do you summarize the impact this future Hall of Famer had on the league?

Two words.

Quarterbacks Rejoice.

Client: Nike 

8/24 will forever be Mamba Day. 

In his first year as a retired athlete, Kobe is instilling the Mamba Mentality for athletes everywhere. 

5 emotions. 1 mentality.

Client: Apple

Apple wanted to show NHL fans the new and improved Macro function on the iPhone 13 Pro. Say no more.

How about taking extreme macro images of teams’ jerseys? Real fans will immediately recognize the image, and be impressed by the details and the crops of some of these shots.

Client: ‘47

We are all fans of something.
No matter who you are, or where you’re from, everyone has a fan story that started somewhere. That moment when you started cheering for a specific team or player. The ’47 brand has been helping fans share that fandom since 1947. What’s your since?

Client: LA Rams

The Rams went all in on their roster this season making moves to acquire some of the league’s biggest names. With Super Bowl LVI being hosted at Sofi Stadium, they had the chance to become only the second team to ever win it all at home.

To get the fans hyped for the their playoff run, and what would eventually be the biggest game of the year in the Super Bowl, the Rams wanted to promote their incredible season. The team showed up when it mattered most and the Lombardi trophy is back in LA. Mission accomplished.

Client: Under Armour

The company that reinvented the T-shirt for athletes wanted to do it again, this time with help from the Greatest to ever play the game—Tom Brady. The Greatest (Tee) Ever is a revolutionary, versatile product designed by Under Armour for both a work out and a night out. If it’s good enough for Tom, it’s good enough for anybody.

Client: Apple

For the launch of the the iPhone 13 Pro, Apple wanted to focus on the idea of “Hollywood in your pocket”. We collaborated with Incite to create an homage to Sci-Fi movie making. All created practically and in camera.

Client: Beats By Dre

With two different VO and stories from two different rappers, we approached the NFL playoffs starting with 2 Chainz, and ending with Future for the Superbowl.

Client: Beats By Dre

In preparation for the NBA Finals, we worked with Draymond Green to visualize the effect music has on athletes before big moments. 

We worked with Oakland local and iconic rapper, E-40, to create a music video tailored specifically for the Bay Area and Golden State Warriors fans.

Client: Beats By Dre

Tony Parker is one of the most decorated point guards in NBA history. At this point in his career, he has nothing left to prove. So many people wonder why he continues to go back and play for his home country of France every summer and continually put his body at greater risk for injury. 

At only 33, he's entering his 15th NBA season. His body isn't what it used to be. But nothing will stand in his way of playing for his country. 

This spot ran during the 2015 EuroBasket tournament in France. 

Client: Beats By Dre

Draymond Green is an NBA champion and a rising star in the league, but he is almost known more for running his mouth than for his actual game. 

There will always be doubters, the key is to block out the noise and stay focused. 

Hear What You Want.

Client: Beats By Dre

Beats1Run was the world’s first global running event connected by music. To get Beats into gym bags around the world, we had to prove that Beats was not just for elite athletes, but for anyone who leads an active lifestyle.

The radio show was streamed live to simultaneous runs in Los Angeles, New York, London and Paris. Runners in 100 countries tuned into Beats1Radio, turning the Beats1Run from a 5km fun run into a moving concert.

The world’s best DJs curated exclusive playlists, encouraging runners with live shout-outs and the reward of an epic party at the finish line.

Results: 
#Beats1Run trended number 1 on instagram

Client: Apple

Apple wanted to evolve the Shot on iPhone campaign by collaborating with professional athletes, making it real and believable. We worked with the players to step behind the camera for a change, allowing fans to see the game though their eyes while also showcasing the elevated capabilities of the iPhone XS.

We partnered with eights different NHL teams, selecting two players from each franchise, giving them freedom to document their lives as hockey players.

The result was a series of amazing and candid shots that looked just as good as the ones taken by professional photographers.

Client: Turkish Airlines

This Turkish Airlines spot featured sports mega-stars Kobe Bryant and Lionel Messi competing for the attention of a young boy aboard a flight.

Within five days, the spot surpassed 20 million YouTube views and became a viral sensation, spreading far and wide on Facebook and Twitter.

Client: Jordan Brand

Director - Creative Director

Client: Jordan Brand

Director - Creative Director

Client: Beats By Dre

Karl-Anthony Towns was selected as the #1 overall draft pick in 2015. He would go on to win Rookie of the Year that season. 

This is how we celebrated his accomplishment. 

Client: Ford Motor Company

The classic American road trip is not back.

Client: 2K Sports

Jordan vs Kobe. Enough said.

Client: 2K Sports

Client: 2K Sports